Novaform Mattress Review (2025)

Alexandra Forest

Sleep Content Specialist

  • Up-to-Date

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    Review details reflect the product as it existed at the time of purchase. Mattress designs, materials, and availability may change over time.

    For transparency, the purchase date is available on our mattress purchase timeline or mentioned in the article.

  • Methodology

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    We test and review the industry’s most popular mattresses and sleep accessories using a weighted scoring system factoring in 40+ criteria.
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Novaform Comfort Grande Plus

Made in United States
?

The manufacturing origin listed here is based on the law label of the specific mattress we tested. Learn more >

Queen $749
Our Rating
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Informed by third-party engineer testing commissioned by GoodMorning.com.
Learn more >

5.1 /10

USA-Made Mattress Sold at Costco

The Novaform ComfortGrande Plus memory foam mattress is designed for comfort and affordability. This medium-firm mattress costs $749 for a queen size, making it a budget-friendly choice.

However, this mattress is available only through Costco and requires a paid membership to purchase. While mattresses purchased from Novaform directly come with a 90-day sleep trial, a Costco Novaform mattress will not come with the same sleep trial.

You might want to consider a Canadian alternative like Douglas Original. It comes with a machine-washable cover, a 365-night sleep trial, a 20-year warranty, and a free bedding bundle for a similarly low price of $799 for a queen size.

Note: Novaform ComfortGrande Plus has been discontinued and replaced with an updated model. You may still be able to find it for sale through individual retailers.

You May Prefer

Douglas Original

Our Rating:

9.9 /10

BONUS OFFERS WITH PURCHASE! Buy any Douglas mattress today and get a FREE Comfort Sleep Bundle, 50% OFF Down Alternative Duvets, and 15% OFF All Bed Frames and Bedding. See website for details >
Queen $799
Shop Douglas

Compare With

Novaform ComfortGrande Plus

Price $799 $749
Overall Rating 9.9 5.1
Trial Nights 365 90
Cooling Feature Score (/10) 4.2 3.2
Made in Canada
Allows Returns
Compare Douglas vs Novaform

Novaform Mattress Sizes & Prices

SizePriceDimensionsWeight

Queen

$749

80″ x 60″ x 14″

65 lb

Prices are taken from mattress brand websites or third-party retailers and don’t account for current sales or promotions. We check these prices for accuracy on a monthly basis. Learn more >

 

Try the Canadian-made Douglas mattress in a full range of standard sizes.

Compare Novaform vs Douglas

 


Photo of the Novaform ComfortGrande Plus Mattress box on the floor in a bedroom taken from a front angle

 

Delivery, Sleep Trial & Returns

Note: This mattress has been discontinued and replaced with a newer model. The newer model continues to be available at Costco. 

Novaform sells its ComfortGrande Plus Mattress through Costco. This means you’ll need a valid Costco membership to purchase it. This mattress can be purchased either in-person or via Costco’s website. If you purchase in-store, bring a truck or van so you can transport the mattress home.

Costco offers free shipping and delivery service to online customers via UPS or FedEx, including mattress placement, setup, and removal of packaging. Delivery will take 10–15 business days, including time taken to dispatch your order. The mattress arrives on your doorstep rolled up in a box.

READ MORE: How to unbox a mattress

Novaform offers a 90-night sleep trial, but Costco doesn’t. If you decide to return the mattress, you will need to bring it back to the store yourself. Costco only provides return shipping for mattresses purchased online, and it will take 3–4 weeks to arrange. You will only receive a refund if your return is approved.

Novaform comes with a 20-year limited warranty. In case of defects in manufacturing and workmanship, the company will offer one replacement during the warranty period for successful claims.

 

Courier

UPS or FedEx

Shipping Cost

Free

Delivery Time

10–15 business days

Sleep Trial Nights

90

Warranty Years

20

Return Ease

Full refund; takes 3–4 weeks

 

Choose Douglas Original for a 365-night sleep trial and 20-year warranty.

Compare Novaform vs Douglas


Close up photo of the inside of the Novaform ComfortGrande Plus Mattress on a bedframe in a bedroom taken from a corner angle

 

Novaform Mattress Construction

HeightLayersCertiPUR-US® CertifiedMachine-Washable Cover

14″

3

Yes

No

Novaform ComfortGrande Plus is 14″ thick with 3 foam layers, which work together to help you sleep. These layers are not CertipUR-US® certified. Foam density is unknown.

  • Layer 1: The top (comfort) layer is 3″ of EVENcor GelPlus™ foam, which is designed to keep you cool and conforms to the shape of your body as you sleep.
  • Layer 2: The middle (transition) layer is 3″ of premium support foam, designed with air channels to facilitate the dissipation of heat and odors.
  • Layer 3: The bottom (support) layer is 8″ of support foam. This large, dense foam layer provides the mattress with the most stability and support.

Novaform ComfortGrande Plus has a quilted, moisture-wicking top for added comfort. It doesn’t have a removable or machine-washable cover. Any spills or stains will need to be spot-cleaned.

 

Get the Canadian-made mattress with a machine-washable cover.

Compare Novaform vs Douglas


Mattress Performance Results

3.5 /10

Edge Support

A mattress with good edge support lets you sit on the edge of the bed or lie farther away from the middle without sliding off. In third-party engineer testing (commissioned by us), Novaform ComfortGrande Plus scored 3.5/10 for edge support. This is below average for a foam mattress.

(Need more edge support in a mattress? You might prefer Douglas Original with its higher score of 7.8/10.)


6.5 /10

Motion Isolation

Mattresses with high motion isolation keep you from noticing your partner’s nighttime movements, which can help ensure a more restful night’s sleep. Foam mattresses tend to provide greater motion isolation than hybrid mattresses. Novaform ComfortGrande Plus earned a motion isolation score of 6.5/10. This is an above-average score for a foam mattress.

(Want a mattress with a higher motion isolation score? Try Douglas Original with its higher score of 8.3/10.)


3.2 /10

Bounce

Bounce is a matter of personal preference. Higher bounce makes it easy to change sleep positions, while lower bounce ensures a more consistent surface. Foam mattresses are generally known for being less bouncy than hybrid mattresses. Novaform ComfortGrande Plus earned a bounce score of 3.2/10. This is a below-average score for a foam mattress.


Novaform ComfortGrande Plus with Cooling features identified

3.2 /10

Cooling Features

Novaform ComfortGrande Plus isn’t advertised as a cooling mattress, but it has a few cooling features that are designed to help keep you comfortable while you sleep. This mattress earns points for its:

  1. Moisture-wicking top cover that pulls sweat away from your body
  2. Top layer of cooling gel foam to allow for enhanced cooling
  3. Air channels in the middle layer to permit airflow

In comparison, Douglas Original earned a higher cooling features score of 4.2/10. Douglas has cooling gel foam, breathable Elastex® foam, and a moisture-wicking cover—all at a similarly affordable price point of just $799 for a queen size.

Compare Novaform vs Douglas


Company Background

LaunchedCompany HQOwnershipBBB RatingTrustpilot Rating

1997

New Jersey, USA

Private

Novaform is a subsidiary of Innocor Inc., a New Jersey-based foam manufacturer that started in 1997 as Sleep Innovations. Novaform partnered with Costco in 2016, and has helped Costco to expand its influence in North American mattress retail.

Novaform isn’t listed on BBB and has an unclaimed Trustpilot page with no customer ratings or feedback. Innocor Inc. is listed on BBB with a score of “A+” (unaccredited) but doesn’t have a customer review rating.

 

Pick the mattress brand that’s rated “Excellent” on Trustpilot.

Compare Novaform vs Douglas

Should You Buy Novaform ComfortGrande Plus?

Novaform ComfortGrande Plus is an affordable memory foam mattress on a budget. However, it has below-average edge support and a shorter-than-average sleep trial. You also need a Costco membership to purchase this mattress. You may prefer Douglas instead.

Douglas Original costs slightly more at $799 for a queen size, but it earned higher scores for edge support, motion isolation, and cooling features. It also comes with a longer 365-night sleep trial, a similar 20-year warranty, and a free bedding bundle.

 

Frequently Asked Questions

Is the Novaform mattress cover machine washable?

No. Novaform states that this mattress’s cover is not machine washable. It should be spot-cleaned only.

How do I return a Novaform mattress to Costco?

Costco only provides return shipping for mattresses purchased online. You can start your return through the Costco website and arrange for pickup. Keep in mind that the return will take 3–4 weeks to complete. If you bought your Novaform foam mattress in-store, you will need to bring it back to the store yourself.

Where are Novaform mattresses made?

Novaform mattresses are made in the USA by Innocor Inc., a New Jersey-based foam manufacturer. (Need a Canadian-made mattress? Consider Douglas Original.)

What Novaform mattress alternatives should I consider?

If you’re looking for an alternative to a Novaform mattress, we recommend Douglas Original. It has very good edge support, excellent motion isolation, and advanced cooling features like cooling gel foam, breathable open-cell Elastex® foam, and a moisture-wicking cover. Douglas comes with a 365-night sleep trial, a 20-year warranty, and a free bedding bundle.

 

You May Prefer Our Top Pick 2025

Douglas Original

9.9 /10

Made in

Best Mattress In a Box

Forbes, 2024

The award-winning and Canadian-made Douglas mattresses offer unbeatable value and include: FREE bedding bundle, a 365-night sleep trial, and cooling gel foams for optimal comfort.

BONUS OFFERS WITH PURCHASE! Buy any Douglas mattress today and get a FREE Comfort Sleep Bundle, 50% OFF Down Alternative Duvets, and 15% OFF All Bed Frames and Bedding. See website for details >
Queen $799
Shop Now