The Best Time to Buy a Mattress in Canada (2025)

Published: June 19, 2025

The best time to buy a mattress in Canada isn’t a one-size-fits-all answer, but there are key moments every year where smart shoppers can save big on better sleep. 

Buying a mattress is a meaningful purchase, one that directly impacts your sleep quality and overall well-being. It’s a long-term investment in your health, comfort, and daily life. But when is the best time to buy a mattress in Canada?

The short answer: Mattress deals pop up year-round, especially during long weekends and major sales like Black Friday. Here’s when to buy, based on trends and expert insights from trusted brands.

 

 

Canada Day

Canada Day (July 1) is one of the most popular shopping holidays of the summer. Many retailers use the long weekend to kick off midsummer sales, and Canadian mattress brands are no exception.

You’ll often find promotional pricing on everything from mattresses to sleep accessories. However, it’s important to shop smart.

For example, Douglas offers great year-round value and a transparent pricing policy with no fake discounts. Unlike brands that inflate prices and run “perma-sales,” Douglas keeps its pricing promise, in line with Canadian advertising standards. That means you won’t need to wait for a special occasion to get the best price.

 

Amazon Prime Day

Amazon Prime Day typically lands in mid-July and runs for 48 hours. While it isn’t specific to sleep products, you can find significant markdowns on Amazon mattresses.

However, it’s important to note that most mattresses sold through Amazon don’t come with a sleep trial, and Amazon often doesn’t accept returns for mattresses that have been opened and used.

A mattress is a very personal purchase, so you may want to choose a brand that allows you to return the mattress if it doesn’t work for your sleep needs.

 

Labour Day

Labour Day falls on the first Monday of September, and it marks the end of summer sales and the peak of back-to-school shopping. This is an especially good time to upgrade your sleep setup, whether you’re moving into a new dorm or apartment, or you just want to start fall with better rest.

Canadian brands like Douglas often offer limited-time Labour Day deals on sleep accessories like pillows, sheets, and mattress protectors.

 

 

Black Friday / Cyber Monday

Black Friday and Cyber Monday take place the weekend after American Thanksgiving, usually the last week of November. While this tradition began in the United States, Canadian shoppers now enjoy deep discounts during this period, both online and in-store.

Since Black Friday mattress deals often provide the lowest prices of the year, it’s one of the best times to buy a mattress across almost all brands, with promotions on beds, bases, and bundles.

Pro Tip: In recent years, Black Friday sales have started earlier, sometimes weeks in advance. If you’re shopping for a new mattress, it’s smart to keep an eye out in early November to make sure you don’t miss out on limited-time deals.

 

Boxing Day

Boxing Day (December 26) comes right after Christmas and traditionally features clearance pricing as retailers make room for new stock. That means great deals on display models, discontinued items, or seasonal overstock, including mattresses.

Many mattress retailers will have significant sales on their products at this time of year, with discounts on products such as sheets, pillows, and duvets.

Most online retailers have a holiday shipping deadline, typically a cut-off date in early to mid-December for guaranteed delivery before Christmas. If you’re planning to gift a mattress or have it delivered before the holidays, be sure to order ahead to avoid missing out.

 

New Year’s Day

The start of a new year is a symbolic time to reset your goals and your sleep. Many Canadians make resolutions to improve health and well-being, and investing in a better mattress fits right into that.

Brands like Douglas often run New Year’s sales on accessories, helping you build a more supportive and comfortable sleep environment to kick off the new year on a high note.

 

 

FAQ

How much should I pay for a mattress?

Expect to pay anywhere from $500 to $2,000 CAD for a quality queen-size mattress online. We don’t recommend spending more than that, as there can be little difference in quality between a $1,500 mattress and a $3,500 option.

Costs will vary depending on where you buy your mattress, such as Costco and Sleep Country, and what sales are currently running.

 

When should I replace my mattress?

Most mattresses last 7–10 years. This timeline can vary depending on the type of mattress and its quality, but signs like sagging, lack of support, or waking up sore can mean it’s time for an upgrade.

READ MORE: How long should a mattress last?

 

When is the best month to buy a new bed?

The best months to buy a mattress are typically November (Black Friday), December (Boxing Day), and September (Labour Day). That said, summer holidays like Canada Day and Prime Day are also worth watching for mattress deals.

 

Should you buy a used mattress?

Generally, no. Used mattresses may harbour allergens, bed bugs, or wear-and-tear issues that aren’t visible. They also won’t come with a warranty or trial period, so you don’t have the option to return the mattress if it doesn’t work for your sleep needs.

 

What should I keep in mind when buying a new mattress?

When you’re choosing a mattress, it’s important to consider more than just how comfortable it is. There are a whole range of factors to keep in mind, which we list below. (And when you’re ready to buy, make sure you buy a mattress online vs. in store.)

• Budget: Set a budget for your new mattress and stick to it. You might even be able to make this budget go further by finding limited-time deals and promotions online.
• Construction: Figure out what type of mattress you want, whether it’s foam, hybrid, or innerspring. There are pros and cons for each construction style, and knowing what you want will help narrow down your options.
• Firmness: Choose a mattress with the right firmness level for your sleep style—that is, whether you sleep on your side, back, or stomach. For example, side sleepers often want a softer mattress, while back sleepers may prefer something firmer. (Did you know that a medium-firm feel is ideal for most sleep styles? Get our guide to the best medium-firm mattresses.)
• Pressure-Point Relief: Got achy joints? How about a sore back? If you do, look for a mattress with enhanced pressure-point relief so you sleep better at night. Octave Vista comes with five body-contouring support zones to aid in your body’s natural recovery and help you wake up pain-free the next day.
• Motion Isolation: Pay close attention to motion isolation if you share your bed with a partner, kids, or pets. The higher the isolation score, the less you’ll notice movement from the other side of the bed.
• Edge Support: Are you in the habit of sitting or sleeping near the edge of the bed? Look for a mattress with good edge support so you feel supported in any position.
• Bounce: If you have trouble getting out of bed in the morning, you might prefer a mattress with extra bounce. (Your inner child will enjoy it, too!)
• Contouring: Contouring materials like memory foam help support your body in all the right places. That said, too much “hug” can cause overheating and make it hard to move, so find the level of contouring that’s best for your body.
• Temperature: Speaking of overheating—if you’re a warm sleeper, look for a mattress that promotes airflow and reduces heat. Look for a mattress with cooling gel foam and other cooling technologies.
• Responsiveness: A responsive mattress allows you to change positions without feeling stuck. Often found in hybrid designs, a responsive mattress can help you enjoy certain activities in bed even more.
• Noise: Nobody likes a squeaky or crinkly mattress. Get a quiet night’s sleep with a mattress made from noise-quieting materials like foam or latex.
• Company Policies: Get details about the manufacturer’s sleep trial, return policy, and product warranty so you know what you’re getting into.